Redirect Your Old Domain to the New One After a Rebrand
Whether you have acquired another company, rebranded, or are consolidating multiple domains under one roof, you need to redirect traffic and SEO authority from every old domain to your primary domain — without losing a single backlink's worth of equity.
The multi-domain management challenge
Imagine you have acquired a company at acquired-company.com. They have 5 years of domain authority, thousands of backlinks, and hundreds of indexed pages. If you just let that domain expire, all of that value is destroyed.
The right approach is to redirect the acquired domain to your main brand for at least 12 months (Google recommends 1–2 years for full authority transfer). But now you are managing redirects across two different server environments — the acquired company may run Nginx while you run Apache, or they may be on a platform you do not control at all.
The same challenge applies to post-rebrand scenarios. Many companies hold 5–10 domain variants (with and without hyphens, alternate TLDs, common misspellings). Keeping all of these redirecting to the canonical domain should not require managing 10 separate server configurations.
One dashboard, all your domains
RedirectIQ lets you connect all your domains — primary and legacy — and manage redirects across all of them from a single interface. You do not need server access to the acquired company's infrastructure. You just update the DNS to point to RedirectIQ and configure the redirects in the dashboard.
Typical brand consolidation setup
- →
acquired-company.com/*→your-brand.com/*(preserves URL paths) - →
your-brand.net→your-brand.com - →
your-brand.co→your-brand.com - →
your-brand.com/old-product→your-brand.com/products/renamed-product
SEO best practices for domain consolidation
- 01Use 301 permanent redirects. Not 302s. Permanent redirects pass the maximum amount of link equity to the destination.
- 02Preserve URL paths where possible. Redirecting
/products/widgetto the same path on the new domain passes equity more cleanly than redirecting everything to the homepage. - 03Keep redirects active for at least 12 months. Google recommends maintaining redirects even after the old domain stops receiving search traffic.
- 04Submit the new sitemap to Google Search Console under the new domain after redirects are in place.