Guides, tips, and insights on redirect management, SEO, and URL strategy.
Redirects managed outside your repo are redirects that get forgotten. Here's why treating redirect config as code — versioned, reviewed in PRs, deployed with your site — is the right default, and how to set it up on any host.
Read article →Netlify, Vercel, and Cloudflare Pages all let you manage redirects with a file in your repo — but only if you host with them. Here's how to get the same workflow on AWS, Render, Fly.io, or any custom stack.
Read article →Set up go.yourdomain.com as a branded redirect - no server required. Just a DNS CNAME and a redirect management tool.
Read article →Create a real Cloudflare edge redirect right now — no sign-up required. Plus: when Cloudflare redirect rules aren't enough and what to use instead.
Read article →Most Cloudflare for SaaS implementations use the default TXT validation method — which means your customers' SSL certs silently expire every 90 days. DCV delegation fixes this permanently. Here's how we found it and shipped it.
Read article →Broken pages and redirect chains quietly cost you rankings every day. RedirectIQ finds them automatically and gives you the tools to fix them in bulk — and we're building toward blocking bad traffic at the edge without a single redirect.
Read article →We just shipped automatic 404 redirect suggestions — powered by Google Search Console, edge proxy traffic, and SEO tool imports. Here's what that means for your site, and what we're building next.
Read article →Route your live domain through Cloudflare's edge network and apply redirect rules on top — without migrating your DNS or touching your origin server.
Read article →We launched today. Here's what we shipped in the final hours before going live — and why we tore down our feature gates before flipping the switch.
Read article →A free tool that audits any page for on-page SEO fundamentals — title tags, meta descriptions, heading structure, canonicals, Open Graph, structured data, and more. Here's what each check catches and why it's weighted the way it is.
Read article →Redirect analytics show you exactly which paths are getting traffic, where they're sending visitors, and whether those destinations are actually right — so you can fix the ones that aren't.
Read article →Vanity URLs make your campaigns memorable and trackable. Here's how to set them up effectively.
Read article →Learn how to implement 301 redirects correctly to preserve link equity and rankings during site migrations.
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