RedirectIQ vs urllo
urllo markets itself as an enterprise-grade redirect service, and the feature set backs that up: unlimited team seats and the API come standard, with security add-ons for larger organizations. There is no permanent free plan, only a 14-day trial, and its cheapest published plan starts well above what most small teams need to pay. Here is an honest look at where the two differ.
| Feature | RedirectIQ | urllo |
|---|---|---|
| Permanent free plan | ||
| Entry paid plan price | $2/mo (Hobby) | $49/mo (Performance, starting at 25 source URLs) |
| Rule capacity, entry paid plan | ~10,025 (10,000 static + 25 dynamic) | 25 source URLs |
| Unlimited traffic/requests | ||
| Team members / seats | 1 (single account) | Unlimited (included) |
| Automatic 404 detection + auto-fix suggestions (Autopilot) | ||
| REST API | ||
| Bulk CSV import | White-glove bulk import (included) | |
| QR codes | ||
| Wildcard / partial-path matching | Add-on ($50/mo) | |
| Two-factor authentication (2FA) | ||
| SAML SSO | Add-on ($150/mo) / included (Enterprise) | |
| Audit logs | Add-on ($150/mo) / included (Enterprise) | |
| Analytics history | Not published/tiered | Past 1 year, included |
Pricing comparison
urllo has exactly one published self-serve plan, Performance, priced on a “source URLs” count that scales via unpublished volume pricing past its 25-URL starting point. RedirectIQ publishes flat pricing per domain count, with rule capacity effectively uncapped on every paid plan.
When urllo is the right choice
urllo is the better fit for larger teams that need unlimited seats with role-based access, QR codes alongside redirects, or 2FA and account-takeover protection built in.
It's also the stronger choice at real enterprise scale: SOC2 reporting, a 100% uptime SLA, custom security assessments, and a dedicated success manager are all available on Enterprise, none of which RedirectIQ offers.
When to use RedirectIQ
RedirectIQ is the better fit when:
- •Price matters: RedirectIQ costs a small fraction of urllo's entry price, and you don't need to pay to keep using it past a trial period.
- •You want broken redirects caught and fixed automatically: Autopilot detects 404s and suggests (or auto-applies) the fix, which urllo doesn't offer.
- •You're a solo operator or small team that doesn't need multi-seat access controls, and would rather not pay for capacity built for a larger organization.
- •You need to bulk import rules via CSV, from a site migration, a GSC export, or an SEO audit, without a sales conversation first.
Migrating from urllo to RedirectIQ
- 1Export your existing source URLs and their targets from the urllo dashboard or API.
- 2Convert to RedirectIQ's CSV format: three columns,
source_path,destination,type. Partial-path matching rules map to RedirectIQ's wildcard/named-param syntax, included on every plan. - 3Connect your domain to RedirectIQ and bulk import the CSV.
- 4Verify each redirect using our free redirect checker.
- 5If your team relied on urllo's multi-seat access, SSO, or QR codes, plan around RedirectIQ's single-account model before cancelling.